INOA - the future of hair color is here

Muse salon is proud to carry INOA color from Loreal Professionnel, world's first oil based, permanent color with no ammonia. INOA gives 100% grey coverage, with optimum scalp comfort, completely odourless, and lifts up to 3 levels. This revolutionary color leaves hair just as healthy and soft after color application, time and time again. It almost sounds too good to be true, and yet it is, we've tested it. The oil based color is a 3-part mixing rather than the conventional 2-part mixing of colorant and developer. The mixture is creamy and spreads easily, making root coverage application much easier and more precise.

On my first client who used INOA, I noticed that the color is very even from roots to ends, and her hair actually felt better than before color. The result almost feels as if we used Richesse (ammonia-free shine treatment), even though INOA uses 20vol compared to 9vol in Richesse. The intensity of the color is NOT as intense as our Majirel line (permanent color), and it is slightly more neutral. This color is perfect for those who have always wanted a neutral / ashy browns, or beige blondes, as it has more neutralising power and the color is true to the swatchbook - meaning the color you chose from the color chart will actually look like it (lol). We will be doing more tests on its ash shades and cool browns to provide more testimonial results, stay tuned.