WHAT IT IS Part mousse, part creme – this body-building styler helps add lift and enhance curls. BENEFITS hold.     volume WHO IT'S FOR • Density: fine to medium• Texture: straight to wavy• Type: healthy and/or...

WHAT IT IS This lightweight, pliable styling creme adds lived-in texture and definition to full-bodied styles. BENEFITS lightweight.     volume WHO IT'S FOR • Density: fine to thick• Texture: straight to wavy• Type: normal HOW TO...

WHAT IT IS This translucent dry finishing spray adds volume, lift, and airy texture – instantly. (Same formula, new name.) BENEFITS volume.     texture WHO IT'S FOR • Density: fine to medium• Texture: straight...

WHAT IT IS This heat-protective mousse gives the same volume you love, but with a new, moisturizing formula – for a soft, cushiony (crunch-free) feel. BENEFITS volume.     heat protective. ...

WHAT IT IS This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush movement that stays up – all day....

WHAT IT IS This heat-protective cream helps inflate blow dries to luscious new heights. Spiked with strand-swelling Emblica technology, the formula infuses hair with major volume. BENEFITS plumping technology.    volume. ...

WHAT IT IS This pre-styler spray creates lasting lift and volume – for your lushest blow dry, ever. (Same formula you know and love.) BENEFITS lightweight.     volume WHO IT'S...

WHAT IT IS This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles. BENEFITS plumping technology.     volume.     hydrate.   ...