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WHAT IT IS Part mousse, part creme – this body-building styler helps add lift and enhance curls. BENEFITS hold. volume WHO IT'S FOR • Density: fine to medium• Texture: straight to wavy• Type: healthy and/or...
WHAT IT IS This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles. BENEFITS plumping technology. volume. hydrate. ...
WHAT IT IS This lightweight, pliable styling creme adds lived-in texture and definition to full-bodied styles. BENEFITS lightweight. volume WHO IT'S FOR • Density: fine to thick• Texture: straight to wavy• Type: normal HOW TO...
WHAT IT IS This heat-protective mousse gives the same volume you love, but with a new, moisturizing formula – for a soft, cushiony (crunch-free) feel. BENEFITS volume. heat protective. ...
WHAT IT IS This heat-protective cream helps inflate blow dries to luscious new heights. Spiked with strand-swelling Emblica technology, the formula infuses hair with major volume. BENEFITS plumping technology. volume. ...
WHAT IT IS This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.) BENEFITS volume. hydrate. soften...
WHAT IT IS This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush movement that stays up – all day....
WHAT IT IS This translucent dry finishing spray adds volume, lift, and airy texture – instantly. (Same formula, new name.) BENEFITS volume. texture WHO IT'S FOR • Density: fine to medium• Texture: straight...
