WHAT IT IS Part mousse, part creme – this body-building styler helps add lift and enhance curls. BENEFITS hold.     volume WHO IT'S FOR • Density: fine to medium• Texture: straight to wavy• Type: healthy and/or...

WHAT IT IS This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen. BENEFITS strengthen.     prevents breakage.     volume.     scalp care HOW...

WHAT IT IS This weekly detoxifying shampoo removes buildup and residue. BENEFITS scalp care HOW IT WORKS The deep cleanser lifts away product residue, excess oil, and built-up pollutants for...

WHAT IT IS Part mousse (but way lighter), part salt spray (but less gritty) – for big, beachy texture with heat-styled polish. BENEFITS texture.     uv filters.     hold HOW...

HOW IT WORKS This gel-oil hybrid is formulated with an exotic oil blend, to add moisture and shine. WHO IT'S FOR • Density: medium to thick• Condition: healthy, thirsty, chemically treated (basically, it works...

WHAT IT IS This hydrating conditioner can be used three different ways: as a rinse-out, leave-in, or co-wash. BENEFITS oil-infused.     de-frizz.     hydrate HOW IT WORKS Hydrasculpt Blend™ and...

WHAT IT IS This gentle shampoo instantly de-frizzes and hydrates while cleansing. BENEFITS oil-infused.     de-frizz.     hydrate HOW IT WORKS Hydrasculpt Blend™ and an exotic oil blend work together...

WHAT IT IS This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles. BENEFITS plumping technology.     volume.     hydrate.   ...